AI WORLDWrite marketing emails fast with Cohere’s text generation
Draft persuasive subject lines and tailored body copy in minutes by customising AI to your brand voice.
Hook: Staring at a blank screen trying to write the perfect sales email can drain your time and energy. By the end of this guide, you will be able to use Cohere to write engaging subject lines and marketing copy that sound exactly like your brand, all in a matter of minutes.
- Set up a free account on the Cohere website.
- Have a specific product, service, or offer in mind that you want to promote.
Open the Cohere Playground
To start, you will need to access Cohere's interactive workspace.
In the tech world, this workspace is called a playground (a digital sandbox where you can type text and see how the AI responds, without needing to write any computer code).
Once you log into your Cohere dashboard, look for a menu item or button at the top of the screen labelled "Playground" or "Chat". Click on it to open a clean, simple text window where you can start typing.
Write your first prompt
Now you need to tell the system what to write. To do this, you will write a prompt (the written instructions or guidelines you give to an AI, like giving a clear task brief to a helpful assistant).
To get the best results, tell the AI who you are, what you are selling, and what tone of voice you want to use.
"Write a short marketing email for a local organic fruit and vegetable delivery service called 'Fresh Harvest'. The email should announce a new weekly box subscription and offer a 10% discount for the first month. Keep the tone warm, friendly, and helpful."
Generate your email draft
Click the "Submit" or "Generate" button at the bottom of the screen.
In a few seconds, the screen will fill with text. Behind the scenes, Cohere is using an LLM (large language model — a massive smart text engine that has analysed millions of sentences to learn how human language patterns work).
The system will generate a subject line and a structured email body based on the instructions you provided.
Customise the style to match your brand
If the first draft does not sound quite right for your business, you can easily customise the output. You do not need to rewrite the text yourself; you can simply ask the system to adjust its work.
This is a basic form of fine-tuning (the process of shaping an AI's response to match a highly specific style or set of rules, like showing a new staff member examples of your company's past work).
"Make this email sound a bit more relaxed and casual. Use Australian spelling, such as 'favour' and 'organise', and make the subject line shorter and punchier."
Review the new text that appears. You can repeat this process until the words feel natural for your brand.
- Accepting the very first draft: The system is an excellent assistant, but it can make mistakes or sound a bit generic on the first go. Always read through the text, add your own personal details, and check that the tone matches your actual business values.
- Being too vague: Writing a prompt like "write a sales email" gives the system too much room to guess. Always include the specific offer, your company name, and the exact action you want the reader to take.
Open the Cohere Playground, paste our "Fresh Harvest" example from Step 2 into the chat window, and click generate. It takes less than two minutes to see how quickly you can create your first professional email draft!
✦ Original step-by-step guide by AI World Co.'s AI editorial team. Written in plain language, reviewed for accuracy.
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